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Event Giveaways & Promotional ideas for Exhibition, Conference & Trade Shows.

All eyes are on the prospect of a resurgence of much needed events to promote business and industry. Despite covid lingering its impact seems low enough to allow events to procede with minimal optional safety measures like mask wearing. Prudent use of logo branded sanitation products could still be worthwhile allowing exhibitions and conference events to take place on a kind of normal basis.

With optimisim for the exhibition event season for 2024, perhaps delayed compared with previous years, we would like to help you to prepare with this selection of keenly priced event giveaways and promotional merchandise as freebies for trade shows and conference packs. We hope to give you innovative event gift bag ideas for your up and coming exhibition and trade show offerings.

Cheap giveaway ideas

For event souvenir ideas Crazy Dave has chosen to focus on a range of low priced Smartphone Accessories since, unlike mugs, they are useful enough to leave the office so your brand is seen in a lot of locations.

The same goes for Cotton Shopper & Tote Bags especially since the UK now levies a charge on carrier bags. Event gifts for re-use is the order of the day.

In this selection we have 40 event giveaway products on sale, ranging from £0.30 to £2.95 for low quantities of 250 and lower prices for larger bulk quantities.

Event giveaways

Event giveaways

Top Products - Best event giveaway ideas

Top categories with great products for events

Example Pens and Stylus Pens - Part of our great selection

Example USB Charging Cables - Part of our great selection

Event Giveaways - Smartphone and Laptop Accessories

Confectionery Giveaways - Part of our massive selection

Branded sweets for events

Conference bags - great for iPads & tablets

Printed Event Cotton & Tote Bags

How do you choose what to give away at an event in 2024?

Events differ and the one that you are planning for will have a demographic profile of attendees. For example a conference on genetics is likely to contain a room full of intellectual professionals who would value a sophisticated looking (but cheap) logo printed stylus pen / ballpoint combination but won't be impressed with a stress-ball.

The right event gift can delight its guests and make the whole experience memorable but the wrong promotional items can look desperate, create a poor impression and find its way to the rubbish bin very quickly.

We don't envy you if you are stuck but we want to help you with our suggested products in this giveaway swag ideas section.

Exhibiting at a trade show.

A trade show would be very different to a conference and it would pay to think about the theme of the show and who is likely to attend before deciding on the best trade show giveaways for your prospects.

It's good to know your target audience and if you can visualise your good prospects as having particular characteristics then you can to begin to imagine the kind of exhibition freebies they would appreciate.

If the footfall past your stand consists of a huge variety of people then a selection of different promotional gifts would be a better bet to communicate your brand, but that might mean a trade off between your tradeshow budget and the bulk discount you can get for buying tradeshow giveaways in quantity.

Suppose there is an environmental theme to the tradeshow. An eco friendly range of freebie products is going to be respected more than fun gift items that could be a bit too frivolous especially if they are obviously throw away items and wasteful.

Corporate event giveaways

Corporate event planning would imagine the perfect giveaway for corporate branding but what kind of corporate event it? Would the event be internal where you are effectively talking about employees gifts that improve the perception of the business and employee appreciation or would the event be something like a product launch with invited potential and existing customers who would expect corporate gifts?

For employees you would probably think of logo branded products that can be used at work for example employees who use iPads or tablet computers a logo printed cover would be appropriate.

At a product launch perhaps gadgets and technology such as mobile phone accessories would help improve your guest experience after the event where you guests remember your brand.

Conference giveaways, bags and folders.

What is the nature of the conference and does it last several days?

Imagine a technology or software conference where attendees lug their tablets and iPads around with printed material and note pads of the paper variety. In that situation you might provide a logo printed or embroidered laptop bag with pockets for water bottles and other conference survival essentials.

Conference bags make a great gift because they get a lot of re-use in public places and that will very effectively promote your brand for the long life-time of the bag. One thing to watch out for is that your logo is not too large and striking since that seems to make the bag less attractive for long term use. Something fairly discreet is better in that situation.

Swag bag ideas.

The cheapest promotional giveaways are often refer to as event swag and in many events you are given a swag bag as you enter. This is filled with promotional material, usually leaflets and brochures but also ultra cheap items like logo stickers which would probably only be used it the brand was famous.

In the past the swag bags have been robust carrier bags printed with the name of an event sponsor but they have attained a less than perfect image now that, in the UK and Ireland at least, they carry a carrier bag tax as an incentive to reduce litter.

The best swag bag idea is to give a cotton, jute or non-woven tote bag. They are particularly valuable as a promotional item since they stand a very high chance of getting reused like a cotton shopper. We have seen recommendations that if they are brightly coloured with an attractive design kids fall in love with the shoulder bag variety and want to use them for school. Now, school might not be the optimum promotional environment but the parent gets a continual reminder of the brand.

The Advertising Speciality Institute in the USA have an interesting Impressions study which has a PDF document that shows that in the US bags show more impressions than any other promotional item. That is a very helpful report and we think it should help you decide on the optimum promotional product for your marketing plan.